I can’t wait to dive in! Lets get started

I started my beauty brand in my kitchen, which grew into my garage and now we have moved into our own factory. I want to help you to start your cosmetic business and build your brand in the comfort of your own home.

The global market for natural and organic cosmetics had a value of approximately USD 21.24 billion in 2023. It is projected to reach around USD 37.44 billion by 2032.

Natural and organic cosmetics are seeing substantial growth, which can be attributed to several elements that appeal to consumers who are conscientious of their purchasing decisions. Among the most important growth drivers are, increasing consumer awareness, health and wellness trends, rising environmental concerns, demand for transparency, innovation in product development and social media influence.

Therefore, that is enough space for more innovative, diverse and purpose led cosmetic products.

Here are 8 guided steps to building your brand

Find your Niche

Finding a niche for your business isn’t easy but it can be done.
Good niche don’t fall into your lap, they have to be crafted.
Smaller is bigger in business and smaller is not all over the map, its highly focused.

⦁ Figure out who you want to sell to. What is their age, gender, skin or hair type and lifestyle
⦁ Decide what kind of brand you want to build. Value brand, mass market brand or luxury brand
⦁ Think about how you will make your product different. Different your product based on your values, problem you are solving or gap in the market
⦁ Test your niche

Decide which products to sell

Research , Research, Research is vital when deciding on which products to sell. Getting to know the market you want to sell to, will give you an idea on what products they need. Understand what is selling , your target audience, the product with the least competition in the market. Focus on just 1-3 products at first. Don’t create a entire line of products before testing the market! Focus on the ingredients and packaging

Choose your ingredients

One of the most common concerns customers have about new beauty products is what ingredients they contain and how they affect the skin and hair or health.

When you are starting off learn about different ingredients and what they do. A common mistake is thinking that because a botanical ingredient is said to have certain benefits it will automatically work in your formulation. This is not always they case. You need to know some basics about the composition and especially the solubility of compounds in your chosen ingredient. Start formulating with a few ingredients and slowly build up your use of ingredients. This will save you a lot of money and time.

Note down your formulation

If it is not written down and it has not happen. It’s the same with formulation. If you do not note down your formulation process step by step. You will find it difficult to make the same formular again or improve your formula. Record the time, date, temperature, colour, scent of the product.

Test your formulation

Some people only get around to cosmetic testing once they have a product ready to sell, only to find out that it fails the costly lab tests.
Testing is not only a requirement for cosmetic products intended for sale in the EU, UK and many other jurisdictions worldwide, but its also crucial to ensure the safety and efficacy of your formulation for the end user.

Testing your product is an essential component that you should include in your formulating routine from the very early stages of learning.
Regular stability testing on batches should be a core aspect of your home formulation

Decide on your marketing and launch timescale and plan

Today product launches are more complex than ever. With fierce competition in the beauty industry. I have learnt from my own experience that launching a new product without a well-thought – out plan can be disastrous for a business. It’s important to develop a detailed plan for marketing your product before introducing it to you target audience. Here are some few ideas: Get PR marketing behind your launch, ask the money first before launce, collaborate with another business. You need to maximise the chances of your product succeeding. Think about your marketing strategy and launch plan. I’m here to help with all that and more.

Manufacturing and Distribution Strategy

Think about how you have your product manufactured as the business grows. You can start making products in your home but eventually the space will not be big enough. You need to think about your manufacturing strategy. Will you be using a contract manufacturer? Will you be producing private label products? Are you going to move into your own factory? Where will you be selling your products? Will it be on ecommerce website, Amazon, Ebay or retails stores or boutique shops?

Now you can start your cosmetic brand with our help!

Now that you have gone through the 7 steps of starting your own brand. If you are looking to build a skin, hair or make up range that is solving a solution and fulfils your passion. We will help you to start and run your beauty product business. We will take you from being a recipe follower to become a formulator.

We will teach you how to scale up your business and succeed in the beauty industry.